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The Tree Versus The Shadow

Character is similar a tree too reputation similar its shadow. The shadow is what nosotros intend of it; the tree is the existent thing. —Abraham Lincoln
When I was looking for investors for my startup inward 1997, I was a lot to a greater extent than interested inward the values too grapheme of my potential investors than inward the mention of the theatre on the door. My commencement investors were non from Sand Hill Road or Palo Alto, only were people I knew would back upwards my companionship (and me) inward the ways nosotros most needed help.

As an entrepreneur, you lot desire to know if your investors volition endure in that place for you, assist you lot produce the correct things, too encourage you lot to persist too evolve when things seem dark. Perhaps most of all, you lot desire to know they’ve been in that place before, too that they’ll endure calm too confident when things larn wrong—when giving upwards sounds similar a pretty proficient option.

At Google Ventures, nosotros crusade to endure the sort of hands-on investors that quietly assist to construct companies. We crusade to endure the sort of investors nosotros sought equally entrepreneurs ourselves. Starting a companionship tin endure a lonely business, too it helps to know you’ve got somebody on your side who has been through it before.

Today, we're launching a novel Google Ventures blog equally an experiment, hoping it volition assist you lot larn to know the people too companies at Google Ventures a piddling better. We’ll percentage how nosotros intend nigh things too why, if you’re an entrepreneur, you lot mightiness desire to verbalize to Joe, Rich, Kevin too the remainder of the team.

(Cross-posted from the Google Ventures Blog)

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