Super Bowl Xlvi: Mobile, Manning As Well As Madonna

Now that the terminal Super Bowl touchdown has been scored, the dip bowl wiped construct clean together with the lastly of the chicken wings devoured, we’re taking a await at some game-day search trends to come across what football game fans were searching for this year.

As the Giants together with Patriots battled it out on the champaign yesterday, USA viewers multi-tasked, watching the game on telly together with also going online to a greater extent than than e'er before, turning to their smartphones together with tablets to await upward players, halftime exhibit performers together with their favorite Super Bowl commercials. In fact, roughly 41% of searches related to [Super Bowl ads] that were made during the game came from mobile devices, upward from 25% for the same fourth dimension the twenty-four hours prior.

Overall, the top trending searches on Google during the game were:
  1. Madonna
  2. Halftime show
  3. Patriots
  4. Tom Brady
  5. Giants
This was the commencement twelvemonth that the Super Bowl was alive streamed, together with at that topographic point was a pregnant spike inward searches related to Super Bowl alive streaming on game day. Searches peaked at kickoff, together with were made predominantly on desktop, followed past times mobile phones together with thus tablets. Searches for the Castilian linguistic communication version of the alive current made the listing of top trending queries, together with piece it may bring been later midnight on the other side of the Atlantic, nosotros soundless saw searches for [Super Bowl 2012 übertragung] together with [w9 streaming] inward Deutschland together with France, respectively.


The Giants claimed the game inward a down-to-the-wire smash biter; however, the Patriots edged them out inward searches. Patriots quarterback Tom Brady non exclusively broke Joe Montana’s tape for the most consecutive completions at a Super Bowl, he also scored the most searches out of all the players. Eli Manning, Victor Cruz, Aaron Hernandez together with Danny Woodhead rounded out the top v players trending during the game.


The Material Girl Madonna took the accolade of beingness the most-searched for term during the game, but other celebrities that caught viewers’ eyes included Super Bowl performers LMFAO, Kelly Clarkson together with Nicki Minaj. Searches for Katherine McPhee’s soon-to-premiere NBC exhibit [Smash] musical rhythm out out searches for David Beckham’s H&M promotion campaign.


Finally, no Super Bowl wrap-up would live consummate without talking nearly the commercials. 2012 saw a pre-Super Bowl promotion bonanza, amongst many of the top commercials either beingness teased or posted inward total good inward advance of the game. Super Bowl ads or promotion teasers were watched more than thirty 1000000 times on YouTube before the big weekend this twelvemonth (you tin read to a greater extent than on the top ascent Super Bowl searches on YouTube here).

Game twenty-four hours searches for [super bowl ads] were 122 times higher than the same fourth dimension lastly week. The most pop commercials inward price of Google searches were ads from Acura, GoDaddy together with M&M’s. Searches for The Avengers motion-picture exhibit trailer were also trending, along amongst Chrysler’s spot featuring Clint Eastwood.

Now that you’ve seen them all, vote for your favorite commercial of the game on the YouTube Ad Blitz channel. The winning ads volition live showcased on the YouTube homepage on Feb 18.

To download the total infographic above, see Think Insights, our website for marketers. Our terminal Ad Blitz infographic (coming soon) volition include novel facts together with stats nearly Super Bowl ads, together with you lot tin follow Think amongst Google on Google+ to live the commencement to know when it's released.

That’s it for the NFL 2012 season, but luckily, major league baseball game is only roughly the corner...



Update 10:09am: Earlier, this ship service incorrectly stated that Patriots quarterback Tom Brady broke Joe Montana’s tape for the most touchdown passes at a Super Bowl, instead of most consecutive completions. This ship service has been updated to right the error.
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