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Raising Awareness For Pectus Cancer Through The Pinkish Pivot Initiatory Inwards Nyc As Well As Beyond

Every Oct marks Breast Cancer Awareness Month, a fourth dimension when organizations in addition to individuals around the the world come upward together to heighten awareness to back upward the struggle against thorax cancer.

This year, Google joined inwards in addition to partnered amongst Susan G. Komen for the Cure on the Pink Pin Initiative, which challenged local businesses inwards New York City to rally their customers, friends in addition to families around thorax cancer awareness. Using Google’s products, including Maps, YouTube, Picasa in addition to Google+, nosotros made it slow for local businesses in addition to New York residents to present their back upward for the cause. On an interactive website,, people could register their businesses on the Pink Pin Map, portion their experiences past times uploading their ain videos in addition to photograph stories, every bit good every bit donate to Susan G. Komen for the Cure.

More than 300 businesses signed upward to participate inwards the showtime 24 hours, in addition to nosotros saw an outflow of world back upward from both businesses in addition to individuals, demonstrating how small, random acts of participation tin terminate interpret to larger scale impact. In fact, some businesses took it upon themselves to own got Pink Pin a footstep further. One New York trouble organisation offered $100 of costless services for every $100 donated. H5N1 Brooklyn eating theatre hosted a one-day “Dine-out” for Pink Pin, where a per centum of their turn a profit for that hateful solar daytime went to Susan G. Komen for the Cure. Pink Pin was a tremendous demonstration of what people volition create if y'all plough over them the tools to role applied scientific discipline for good. We’re thrilled that Pink Pin has been in addition to then positively received past times New Yorkers in addition to promise to popular off on in addition to expand our efforts adjacent year.

Googlers also celebrated Breast Cancer Awareness calendar month inwards 23 of our offices around the globe. In add-on to wellness talks encouraging Googlers to larn to a greater extent than nigh thorax cancer prevention, nosotros heard a panel of survivors speak inwards Mountain View, held walk/runs inwards California, New York in addition to Washington, in addition to participated inwards flash mobs to heighten awareness inwards Dublin in addition to London. On Wednesday, Oct 19, nosotros celebrated a global “Wear Pink, Think Pink Day.” We also encouraged donations (and gift matching!) to organizations similar Susan G. Komen for the Cure in addition to the Breast Cancer Research Foundation. You tin terminate encounter a photograph album of all our activities below:


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