Gmail: It’S Cooler Inwards The Cloud

(Cross-posted on Gmail, Green together with Enterprise blogs)

Cloud computing is secure, simple, keeps you lot productive together with saves you lot money. But the cloud tin compass the axe likewise salvage energy. Influenza A virus subtype H5N1 recent report yesteryear the Carbon Disclosure Project (CDP) together with Verdantix estimates that cloud computing has the potential to cut back global carbon emissions yesteryear millions of metric tons. And Jonathan Koomey, a consulting professor at Stanford who has led several studies on information centre loose energy use, has written that for many enterprises, the cloud “is significantly to a greater extent than loose energy efficient than using in-house information centers.”

Because we’re committed to sustainability, nosotros sharpened our pencils together with looked at our ain services to come across how they stack upwards against the alternatives.

We compared Gmail to the traditional company e-mail solutions it’s replaced for more than iv million businesses. The results were clear: switching to Gmail tin compass the axe hold upwards almost eighty times to a greater extent than loose energy efficient (PDF) than running in-house email. This is because cloud-based services are typically housed inwards highly efficient information centers that operate at higher server utilization rates together with purpose hardware together with software that’s built specifically for the services they provide—conditions that small-scale businesses are rarely able to practise on their own.

An instance of inefficient server utilization yesteryear smaller companies compared to efficient utilization inwards the cloud.

If you’re to a greater extent than of a romantic than a businessperson, mean value of it this way: It takes to a greater extent than loose energy to ship a message inwards a bottle than it does to purpose Gmail for a year, equally long equally you lot count (PDF) the loose energy used to brand the bottle together with the vino you lot drank.

We ran a similar calculation for YouTube together with the results are fifty-fifty to a greater extent than striking: the servers needed to play i infinitesimal of YouTube eat most 0.0002 kWh of energy. To position that inwards perspective, it takes most viii seconds for the human trunk to burn downwardly off that same amount. You’d receive got to lookout adult man YouTube for 3 right away days for our servers to eat the amount of loose energy required to manufacture, bundle together with ship a unmarried DVD.


In calculating these numbers, nosotros included the loose energy used yesteryear all the Google infrastructure supporting Gmail together with YouTube. Of course, your ain laptop or telephone likewise consumes loose energy acre you’re accessing Google, then it’s of import to choose an efficient model.

There’s nevertheless a lot to larn most the global impacts of cloud computing, simply i matter nosotros tin compass the axe tell amongst certainty: chip for bit, e-mail for email, together with video for video, it’s to a greater extent than efficient inwards the cloud.


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