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Building An Amazing Mobile Shopping Sense Amongst Google Commerce Search

Mobile usage inwards retail is on the rise—every twelvemonth nosotros consider an increasing discover of shopping queries originate from mobile phones. As mobile continues to proliferate, it’s also fundamentally changing the agency people shop. Mobile as well as shopping are made for each other.

Knowing this, we’re sharing a underground amongst you: it’s non also tardily to larn your e-commerce site laid upwardly for the mobile surge this vacation shopping season. In fact, our newest customer, Timberland, merely went alive amongst their mobile-optimized website powered past times Google Commerce Search inwards a affair of days.

Chris Hardisty, manager of Timberland Global E-Commerce, told us: “Our starting fourth dimension priority inwards developing our mobile website was making certain customers had the best sense possible. Shoppers today await fast as well as relevant results specially on mobile, where speed as well as interactivity affair most. Since nosotros launched our mobile-optimized website, nosotros select seen mobile sales grow xx times faster than our desktop site sales.”

Today we’re growing the Google Commerce Search identify unit of measurement past times opening upwardly our novel Google Commerce Search Reseller Program, as well as welcoming Branding Brand as well as Perficient equally our initiative resellers. We wanted to larn inwards easier for retailers to adopt Google Commerce Search to aid them accomplish amazing results as well as encounter their customers’ needs. Through this novel program, resellers tin run amongst us to convey the unique capabilities of Google Commerce Search to their retail clients.

Branding Brand has worked amongst Timberland and—earlier this year—GNC to plough their mobile visions into reality. Before GNC optimized their mobile website, 10 to fifteen per centum of their e-commerce traffic came from mobile. Since launching it this summer, in that place are twice equally many visitors using search, as well as mobile search conversions are upwardly fifty percent.

If you lot induce upwardly one's hear that edifice a mobile application is the best alternative for you, it’s notwithstanding of import to construct a powerful search sense that volition aid shoppers discovery precisely what they’re looking for as well as engage amongst your brand. In August, Westfield launched a mobile shopping app powered past times Google Commerce Search for its 55 malls throughout the US Alan Cohen, Executive Vice President, Management as well as Marketing for Westfield, told us “Whether the shopper is looking for a rattling specific production or full general vacation gift items, the might to search retailer products effortlessly is of existent benefit.”

Ready to larn started amongst your mobile commerce site? With the big vacation shopping flavour coming soon, nosotros wanted to percentage approximately tips based on our relationships amongst our merchant customers:
  • Every millisecond counts: You can’t deliver an amazing mobile shopping sense to your customers past times wasting their time. Shoppers should move able to discovery the products without unnecessary clicks, typing or other steps.
  • Engage your audience: Search has larn highly interactive amongst suggestions as well as auto-complete, spell mobile allows consumers to touching on as well as engage amongst their devices inwards novel as well as fun ways. Combining the 2 allows you lot to intrigue your potential customers for instant gratification.
  • Get to the point: Whether someone’s looking for a high-resolution digital photographic tv set camera or orangish khaki trousers, you lot desire to induce certain that it’s slowly to find—with minimal keystrokes, of course. Space is express on those 3- or 4-inch screens, thus induce the close of it past times providing relevant search results.
  • Bridge the gap: According to our vacation retail user survey, 65 per centum of high-end device users study they select used their device to discovery a describe of piece of employment organisation as well as and thus made a buy at that describe of piece of employment organisation inwards person. In other words: mobile provides a smashing chance to drive pes traffic as well as duo online as well as offline sales. You tin please shoppers past times showing them when a production is also available inwards a store nearby—in-line amongst the search results.
We built Google Commerce Search merely nether 2 years agone to aid retailers supply a smashing shopping sense to their customers, as well as we’ve had positive feedback from our retail customers on how they’ve been able to increase search revenues, site searches as well as online conversions spell increasing client satisfaction. Get started similar a shot amongst Google Commerce Search to construct a smashing mobile sense inwards fourth dimension for this year’s shopping season.


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