Ads Are Merely Answers

When CafePress starting fourth dimension started printing shirts inwards 1999, online retail was however a nascent manufacture in addition to Google had yet to sell its starting fourth dimension ad. Soon CafePress started selling products through search ads on Google, in addition to their concern took off. Today, CafePress hosts millions of shops online where customers tin pick out from to a greater extent than than 325 meg products on nearly whatever topic, from wall fine art to telephone cases.

Just every bit CafePress has broadened its offerings over time, we've also worked to better in addition to expand our search advertising products. What started every bit iii lines of uncomplicated text has evolved into ads that are multimedia-rich, location-aware in addition to socially-amplified.

Today CafePress uses Sitelinks to demand people to specific pages of their website, helping customers uncovering what they’re looking for faster. On average, ads alongside iii rows of links, or three-line Sitelinks, are to a greater extent than than l percentage probable to acquire clicked on than ads without Sitelinks. More than 200,000 advertisers accept joined CafePress inwards using Sitelinks inwards at to the lowest degree ane campaign.


Mon at first began experimenting nearly ii years ago. Businesses from the smallest retailer inwards Idaho to the largest Fortune 500 companionship inwards New York accept seen how these innovations inwards search advertising tin assist grow successful businesses. In fact, some one-third of searches alongside ads exhibit an enhanced promotion format.

Here are a few ways these novel promotion formats are helping people uncovering valuable data faster:

Visual. Not exclusively tin you lot uncovering theatre times for a novel movie, you lot tin sentry the trailer straight inwards the ad. Media ads seat the sight, audio in addition to motion of video into search ads. With Product Ads, people tin come across an image, cost in addition to merchant name, providing a to a greater extent than visual shopping experience. Because this format is oftentimes in addition to then useful, people are twice every bit probable to click on a Product Ad every bit they are to click on a criterion text promotion inwards the same location, in addition to today, hundreds of millions of products are available through Product Ads.


Local. More than xx percentage of desktop searches on Google are related to location. On mobile, this climbs to xl percent. Location-aware search ads tin assist you lot uncovering what you’re looking for to a greater extent than easily yesteryear putting thousands of local businesses on the map—literally. More than 270,000 of our advertisers role Location Extensions to attach a concern address on at to the lowest degree ane promotion campaign, connecting to a greater extent than than 1.4 meg locations inwards the U.S. via ads. And, alongside our mobile promotion formats, non exclusively tin you lot telephone phone a eating home straight from the ad, you lot tin also uncovering out how far away the eating home is located in addition to stance a map alongside directions.


Social. With the +1 button people are able to uncovering in addition to recommend businesses alongside their friends. Since introducing the +1 push before this year, nosotros straight off accept to a greater extent than than five billion impressions on publisher sites a day. If you’re a concern owner, the +1 push enables your customers to percentage your products in addition to exceptional offers easily alongside their network of friends, amplifying your existing marketing campaigns.


We're continuing to experiment alongside search ads to assist businesses similar CafePress grow yesteryear connecting alongside the correct customers. Starting today, you lot tin drib yesteryear our site to cheque out what’s novel alongside search ads in addition to larn most all the improvements we’ve been working on recently.



We’re developing ads that render richer data to you lot because nosotros believe that search ads should live on both beautiful in addition to informative, in addition to every bit useful to you lot every bit an answer.


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